"There have been various pivotal moments in my journey
through the world of design, but my first visit to the Salone del Mobile in
Milan stands out as an experience that shaped my whole vision of that place
where technique, form and function merge with a cultural, symbolic and artistic
dimension. My earlier approach had been full of reserve and discretion, but the
buzz of the Salone resolved me to be braver in expressing not only my designs,
but also my own personality, thus marking the beginning of a liberation.
In 1998, I set up my 8 square metres in the SaloneSatellite
with lino flooring, a rug and two chairs. Bearing my own name, it represented
so much more than just an exhibition stand, it was the expression of my
passion. Those pieces crafted in the privacy of my workshop were now on show
for the world to see in a move riddled with vulnerability, and my greatest fear
was to be met with indifference or outright criticism. Yet my work was greeted
with a warmth and encouragement that went far beyond my expectations. An
extraordinary positive energy permeated the exhibition, conducted by the
presence of prestigious publications such as Abitare, Domus and Interni, and
journalists eager to discover a new generation of ideas. They were not alone in
lending their support. The great masters of the time, of all time, such as
Mendini, Castiglioni, Branzi, Magistreti and many others, came to meet us.
That experience summarizes for me the essence of the Salone
del Mobile: a haven of innovation where designers, manufacturers and design
enthusiasts gather together to share ideas and celebrate beauty in all its many
forms. As designers, our ambition is to contribute to the evolution of design,
creating pieces that figure in a story that is being constantly rewritten. This
widely shared ambition finds its home at the Salone, our international stage.
I am deeply honoured to be the special guest for this 62nd
edition, which also marks the 20th anniversary of Patrick Jouin iD, and am
bursting with excitement to be once again joining the buzz of creativity. The
Salone is so much more than just an exhibition – it is the beating heart of
design."
Patrick Jouin
